# Mete Gelo — LV Agency case study

> The Mete Gelo project by LV Agency: branding, positioning and digital communication for the brand.

Branding, positioning and digital communication

Can an ice factory have fun, contemporary and memorable communication? Yes, and Mete Gelo is proof of that.

At LV, we were responsible for Mete Gelo's branding and repositioning, transforming a traditional category into a brand with attitude, its own language and striking presence. The challenge was to elevate the product, often seen as functional and invisible, into a lifestyle element with strong identity and instant recognition.

We created memorable branding that gives personality to ice and places it on a new level: cooler, more expressive and closer to the consumer. A brand that is not afraid to play, to assert itself and to take up space.

Alongside the brand work, we developed Mete Gelo's full digital communication, with social content creation that reinforces this irreverent, current and confident positioning. The language is direct, visually impactful and designed to make the brand stand out in a saturated feed.

Mete Gelo proves that even the simplest product can become extraordinary when strategy, creativity and courage come together.

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- Web page: https://lvagency.pt/en/MeteGelo.html (English) · https://lvagency.pt/MeteGelo.html (Portuguese)
- LV Agency is a creative agency in Lisbon: strategy, branding, design and digital. More work: https://lvagency.pt/#work-section
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