# Maggi — LV Agency case study

> The Maggi project by LV Agency: creativity, visual communication and digital content for the brand.

Packaging creation aligned with Maggi's global image, plus photoshoot and supporting graphic materials.

Maggi is a benchmark global brand in food, with consolidated presence and immediate consumer recognition.

At LV, we created the new packaging aligned with the brand's new global image. The challenge was adapting international guidelines to the local context while ensuring visual consistency, clear communication and shelf impact.

To support this new phase, we also developed a dedicated packaging photoshoot, creating imagery that reinforces indulgence, quality and authenticity, ensuring the product communicates effectively both on shelf and in digital environments.

In parallel, we developed complementary banners and graphic materials, ensuring consistency between packaging, promotional communication and visual brand presence.

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