Loja Das Sopas

Loja das Sopas

Integrated rebranding and communication for Loja das Sopas, a historic brand that now embraces flavors from around the world.

Loja das Sopas is one of the historic brands of the Starfoods group, with heritage, recognition and a strong bond with its audience.

At LV, we have supported its modernization through a strategic and visual update process that more recently culminated in a defining rebrand. Loja das Sopas' new phase expands its positioning and now embraces soups from around the world, reinforcing diversity, discovery and contemporaneity without losing the essence that made it recognized.

Alongside branding work, we also provided ongoing content creation and social media management support, reinforcing consistency, awareness and emotional connection with the community. Digital communication aims to balance tradition and innovation, bringing the brand closer to its audience with a current and relevant language.

Our intervention also extends to in-store communication and physical materials, from menu boards and layouts to decor elements and visual supports, ensuring Loja das Sopas' experience is coherent, appealing and clear both in physical space and digital environment.

This is a project where tradition and evolution move side by side, showing that legacy brands can reinvent themselves without losing identity.