Selfish

Selfish

Rebranding and communication for Selfish, reinforcing the brand's positioning.

Selfish is one of the Starfoods group brands, with its own positioning in seafood-focused food service, centered on freshness and flavor.

At LV, we recently supported the brand through a refresh process focused on clearly reinforcing fish freshness. The work included visual identity update, language simplification and stronger positioning, making the brand more current, direct and aligned with its audience.

We kept the irreverence that always characterized Selfish, but with a cleaner, safer and more consistent image, elevating the perception of quality and authenticity.

Selfish presents two distinct formats today:
the shopping version, faster and more functional
and the Selfish with a Twist concept, at Freeport Alcochete, with a more experiential and differentiated approach.

At LV, we support the brand both in digital communication and in-store communication, ensuring consistency between identity, space and social presence.

This is another project where strategy and branding move side by side to consolidate and strengthen a brand within a larger portfolio.