Twist

TWIST

Strategy, branding and identity for Twist, a new Starfoods brand focused on creating experiences that go beyond the smash burger.

Twist is one of the newest brands in the Starfoods group, and we are proud to be involved in its development from day one.

In a clearly saturated burger market, where many brands compete only on product quality or space aesthetics, Twist was born with a different ambition: to stand out through experience.

At LV, we were responsible for the brand's strategy, positioning and branding, creating a strong, impactful and contemporary identity designed to go beyond food and build emotional connection.

The concept is based on delivering a small twist to each customer's day, unexpected moments of surprise, pleasure and lightness. Through hidden messages, themed activations and unexpected details, the brand seeks to create genuine memories and transform each meal into a positive experience.

The identity was designed to be simple, robust, modern and young, with authentic urban presence. Typography and color palette reinforce this direct and confident attitude. The final period appears as a gesture of affirmation and irreverence, a symbolic detail that translates the twist concept itself by replacing the traditional final period with a visual statement.

LV continues to support the brand rollout, from social communication to in-restaurant experience, including menus, physical supports and in-space activation.