Institutoptico

Institutoptico

Strategy and content for social media, campaigns and digital kits for Institutoptico's optics group.

Institutoptico is a Portuguese optics group that has been building a strong, aspirational presence in visual health through an integrated approach that combines specialization, in-store experience and proprietary brands.

At LV, we maintain an ongoing partnership with Institutoptico through social content creation, strengthening community closeness and the group's positioning as a visual health specialist. The goal is to translate technical knowledge into human, relevant and inspiring communication, with brand consistency and digital impact focus.

Similar to the work developed with Rede Elo Farma, we also support the group with a Digital Kit for associated optical stores, ensuring visual consistency, agility in local communication and an aligned digital presence across the network.

Beyond digital, we regularly develop Institutoptico's institutional campaigns, from concept and key message creation to production of presentations, layouts, ads and in-store support materials. At specific moments, we also develop displays, store kits and physical activations that extend the brand experience beyond online.

One of the strongest pillars of this partnership has been consistent work with the group's proprietary brands, Cierzo, Orocci, IO Max, Williwaw and Estygma, supporting their evolution, growth and identity maturation over time.

It has been a real pleasure to follow Institutoptico and its brands so closely and strategically.